Le Fleuriste is a two years project about cut flower culture.
For two years, every week, we would ask a florist to talk about a flower that they have chosen in their shop, not a bouquet, just simply the flower, one that they particularly like.
We asked them 10 simple questions about the chosen flower - where it comes from, who they buy it from, the preparation it requires, the price in shop, how long the flower lasts, its color, its smell, to which family it belongs and last but not least, its signification.
We then take the flower away with us and Antoine Espinasseau photographs it. Sometimes one florist recommends the next; sometimes it is the eager eyes of our entourage that leads us to them.
From the modest questions asked to the florists grow stories, tales it would seem so rarely told...simply because seldom asked.
Le Fleuriste is a two years project about cut flower culture.
For two years, every week, we would ask a florist to talk about a flower that they have chosen in their shop, not a bouquet, just simply the flower, one that they particularly like.
We asked them 10 simple questions about the chosen flower - where it comes from, who they buy it from, the preparation it requires, the price in shop, how long the flower lasts, its color, its smell, to which family it belongs and last but not least, its signification.
We then take the flower away with us and Antoine Espinasseau photographs it. Sometimes one florist recommends the next; sometimes it is the eager eyes of our entourage that leads us to them.
From the modest questions asked to the florists grow stories, tales it would seem so rarely told...simply because seldom asked.
(1-2-3) Feature in Tale of three cities journal
All photos : Antoine Espinasseau